While author nicholas hirshon is an islander fan and wrote a book on the islanders, his new we want fish sticks book comes off as nonfiction erotica for. The dynasty quickly crumbled, however, and the team found itself in a seemingly neverending freefall. We want fish sticks examines this era through period sources and interviews with the people who lived it. Aug 01, 2005 fish sticks is about the recent fall but rise and fall again history of the ny islanders. We want fish sticks nicholas hirshon 9781496206534. The fall and rise of the new york islanders sports publishing, 2002. Alan hahn a copy that has been read, but remains in clean condition. The bizarre and infamous rebranding of the new york islanders.
We want fish sticks is a different angle of the franchise throughout the same time span, and another aspect of a team struggling through a perfect storm of really bad after watching the espn 30 for 30 documentary about john spano acquiring part of the franchise due to fraud, i thought that this was an interesting story. About the author alan hahn has covered the new york islanders for newsday in new york for five seasons. We want fish sticks examines this era through period sources. Nick hirshon, author of the upcoming book we want fish sticks talks about the book chronicling the infamous fisherman logo and the mid 90s islanders. The islanders had once been a powerhouse team that had won four straight stanley cups in the early 1980s. Hirshon, an avid islanders fan and former reporter for the new york daily news, first wrote about the marketing debacle in his doctoral thesis, with the idea that he would turn it into a book. The fall and rise of the new york islanders collection best seller. The bizarre and infamous rebranding of the new york islanders, will speak about the campaign at farmingdale state college in a. Nick hirshon, author of the book entitled we want fish sticks. For one night only, the new york islanders brought their infamous fisherman logo a. Get the inside story of the islanders failed rebranding.
The bizarre and infamous rebranding of the new york islanders by nicholas hirshon. The fall and rise of the new york islanders and birth of a dynasty. Many fans said it looked like the character on the box of gortons fish sticks. Ny islanders fishsticks logo returns in all its horrid. The new york islanders wore the 199597 fisherman jerseys during warmups on tuesday, part of their celebration of their final season as nassau. A remarkable way to adapt to changing times and keep your work fresh by stephen c.
We want fish sticks goodreads meet your next favorite book. These commitments will help you increase individual commitment for your organizational vision, while. In 2000 he won newsdays publisher award in sportswriting for his coverage of the team. The fall and rise of the new york islanders collection. One fan hung a banner at the islanders arena, nassau coliseum, reading, fish sticks are for dinner, not our logo. He also won two press club of long island awards for his work. Using the example of a hugely successful, fictional. His examination of the history of the islanders rebranding and the mistakes made, both uniform related and within the wacky team management of the time, has become we want fish sticks, an. By nicholas hirshon, eric fichaud foreword by university of nebraska press, 9781496206534, 312pp. Dec, 2018 book one came out in 2003 and was simply called fish sticks. Fish sticks fall and rise of new york islanders hockey team. Wp professor nicholas hirshon releases new book, we want. The 40yearold hahn lives in long island, new york, with his wife and three children. The logo inspired derisive chants of we want fish sticks.
In his new book, he looks at the national hockey leagues new york islanders in the depth of a period of struggle after winning four stanley cups in the early 1980s. Jan 31, 2019 nick hirshon, author of the book entitled we want fish sticks. Please check out our other ebay auctions for more hockey books. Fishstick simple english wikipedia, the free encyclopedia. During a rebranding process that lasted three torturous seasons, the islanders unveiled a new mascot, new uniforms, new players, a new coach, and a new owner that were supposed to. Islanders fish sticks jerseys reappear for the win.
We want fish sticks is a new book by nicholas hirshon about the wacky new york islanders hockey teams of the mid1990s. We want fish sticks the bizarre and infamous rebranding of. Once upon a time, the new york islanders were the embodiment of greatness. Serve fish sticks, hot or at room temperature, with tartar sauce. The bizarre and infamous rebranding of the new york islanders, will speak about the campaign at farmingdale state college in a feb. Crunchy breaded fish sticks are perfectly crispy, making them the perfect intro for seafoodreluctant family members. Eric fichaud during a rebranding process that lasted three torturous seasons, the islanders unveiled a new mascot, new uniforms, new players, a new coach, and a new owner that were supposed to signal a return to. Benefiting from original interviews with nhl players, we want fish sticks takes readers on the ice and into the locker room for the strangerthanfiction moments that defined the mid1990s new york islanders.
During a rebranding process that lasted three torturous seasons, the islanders unveiled a new mascot, new uniforms, new players, a new coach, and a new owner, which were supposed to. One embarrassing episode after another befell the oncemighty islanders. Download it once and read it on your kindle device, pc, phones or tablets. It was a shorthand way of referring to the islanders attempt at rebranding the franchise in the mid1990s. Fish sticks fall and rise of new york islanders hockey. We want fish sticks is a different angle of the franchise throughout the same time span, and another aspect of a team struggling through a perfect storm of really bad decisions. The islanders went 519122 during a twoyear span with the jerseys, finishing last in the atlantic division each. Others likened the crest to the bearded character on boxes of fishermans friend cough drops.
This book on the fisherman logo used briefly by the new york islanders was just as good as i hoped if nothing else, the title says it all on why this. We want fish sticks the bizarre and infamous rebranding. Pages can include limited notes and highlighting, and. Discover delightful childrens books with prime book box, a subscription that delivers new books every 1, 2, or 3 months new customers receive 15% off your. Direct download free movies mp3s software programs stock images. This book, we want fish sticks takes the readers through this period as they interview those people that lived through this time frame in the history of the new york islander. Heres what denis potvin would have looked like with the new fish sticks logo on his sweater.
We want fish sticks hardcover the bizarre and infamous rebranding of the new york islanders. In 1995, the new york islanders decided to freshen the teams look by introducing a new logo, jersey and mascot. With a new logo that drew comparisons to the mascot for gortons frozen seafood, opposing fans taunted the team with chants of we want fish sticks. This book by alan hahn chronicles that first season when the team had the label of. Use features like bookmarks, note taking and highlighting while reading we want fish sticks. The bizarre and infamous rebranding of the new york islanders, will speak. The terrifically twisted tale of the nhls zaniest franchise by two passionate former beat writers who saw almost all of it. After winning four straight stanley cups in the early 1980s, the islanders had suffered an embarrassing sweep by their geographic rivals, the new york rangers, in the first round of the 1994 playoffs. We want fish sticks tells the story of the new york islanders.
The fall and rise of the new york islanders by peter botte. The new york islanders won four consecutive stanley cups hockeys championship trophy between 1980 and 1983. The new york islanders were the embodiment of greatness. Interview with author of upcoming islanders book nick hirshon. Remove fish sticks from skillet, and transfer to a serving dish.
This month were saying happy first book birthday to we want fish sticks. Once upon a time, the new york islanders were the embodiment of greatnes. Alan hahn has covered the new york islanders for newsday in new york for five seasons. About fish sticks as in the infamous 1990s ny islanders logo. Book one came out in 2003 and was simply called fish sticks. Ny islanders fishsticks logo returns in all its horrid glory. I wouldnt normally recommend a narrowly focused ice hockey book to a general food retail audience, but theres plenty that can be learned about branding, authenticity and leadership between the hip checks of nicholas hirshons new book, we want fish sticks, which reveals the forgotten story behind the bizarre repackaging of the nhls new york islanders. Say hello to unbeatable fresh taste, and goodbye to bad stuff. Now in 2018 we have we want fish sticks, by nicholas hershon. Get the inside story of the islanders rebranding farmingdale, ny nick hirshon, author of we want fish sticks, will discuss the infamous islanders fisherman at farmingdale state college.
And then rangers fans once the islanders are playing at madison square garden, where the rangers play, the islandersrangers games are filled with chants of we want fish sticks, which inspired the title of my book because that became the main thing that the logo was associated with. Hirshon skillfully captures perhaps the most colorful story in hockey history. Campus times author speaks about fish sticks as in the. Dec 01, 2018 hirshon skillfully captures perhaps the most colorful story in hockey history. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. Arrange half the fish sticks in a single layer without crowding. Jan 30, 2019 get the inside story of the islanders rebranding farmingdale, ny nick hirshon, author of we want fish sticks, will discuss the infamous islanders fisherman at farmingdale state college. Fans of the new york rangers of the nhl often taunt their rival team and fans, the new york islanders because in the mid 1990s, the islanders briefly changed their uniform from their traditional logo to a more newage logo that featured a fisherman that many thought resembled the one on the box of gortons fish sticks. Nicholas hirshons book focuses on the relabeling of the new york islanders franchise with new jerseys, new colors, a new mascot, and a new logo. Islanders to wear mercilessly mocked fisherman jersey. We want fish sticks tells the story of the new york islanders infamous rebranding effortsand subsequent failuresin the mid1990s, complete with more than 50 firsthand accounts of those who experienced the madness personallyhirshon, a lifelong islanders fan, said that one of the most challenging parts in constructing the books narrative was in remaining compassionate throughout. Fans book highlights the islanders infamous fisherman era. The islanders were sold to a supposed billionaire who promised to buy elite players.
We want fish sticks the bizarre and infamous rebranding of the new york islanders we want fish sticks the bizarre and infamous rebranding of the new york islanders. The bizarre and infamous rebranding of the new york islanders kindle edition by hirshon, nicholas, fichaud, eric. Wipe out pan and repeat with remaining oil and fish. We want fish sticks goes deep inside both the process that hatched the campaign, and its painful execution. Islanders anxiety episode 70 the islanders continue to. Finally, they discuss the ongoing mess in edmonton, an entertaining meltdown in dallas, a bythenumbers winter classic and the highly entertaining new book, we want fish sticks, about the islanders failed rebranding in the mid1990s.
The secret is three simple commitmentsfind it, live it and coach it. The underperforming club got swept by their hated rivals, the rangers, in the 1994 playoffs, and attendance at the dilapidated nassau coliseum was flatlining. This excerpt from we want fish sticks was edited for clarity and context. Aug 27, 2019 the 1990s rebranding of the new york islanders hockey team which elicited merciless derision from fans and media over a new logo that was likened to the gortons sea food fisherman is the subject of a lecture february 12 by nick hirshon, author of we want fish sticks. Im a capitals fan and i generally dislike the islanders, but i had been reading another book about nhl history and when i finished it, this one popped up in the. These are just some of the words written by peter botte and alan hahn in their 2002 publication, fish sticks. Sticks is a standalone business parable that shows you how to come up with a vision for your business and how to keep it alive, vital, and renewed through tough times, such as turnover in management and staff or a troubled economy.